Maserati

This classic Italian car company celebrates its 100th anniversary in 2014.

The Maserati Car Company

Name – Maserati S.p.A.

Started – 1 December 1914 in Bologna by Alfieri Maserati and his brothers Bindo, Carlo, Ettore, and Ernesto

Location – Modena, Italy.

Ownership – Fiat since 1993. It has previously been owned by the Orsi family, by Citroen in 1968 until 1975 when De Tomaso bought the company until it sold to Fiat who also own Ferrari and Alfa Romeo.

Maserati trident logo
Maserati trident logo

The Maserati Cars

1946 – 57 = A6
1957 – 64 = 3500GT
1959 – 64 = 5000GT
1963 – 70 = Mistral
1963 – 70 = Quattroporte
1965 – 69 = Sebring
1966 – 72 = Mexico
1967 – 73 = Ghibli
1970 – 75 = Indy
1973 – 80 = Bora
1973 – 83 = Merak
1974 – 78 = Quattroporte 2
1974 – 82 = Khamsin
1976 – 90 = Quattroporte 3
1976 – 83 = Kyalami
1981 – 90 = Biturbo
1988 – 93 = Karif
1990 – 96 = Shamal
1992 – 97 = Ghibli 2
1994 – 01 = Quattroporte 4
1998 – 01 = 3200GT
2001 – 07 = Coupe
2004 – 2012 = Quattroporte 5
2004 – 05 = MC12
2008 – current = GranTurismo
2013 – current = Quattroporte 6
2013 – current = Ghibli 3

Maserati lost their way under De Tomaso and under Fiat’s ownership are effectively a brand positioned between Alfa Romeo and Ferrari rather than a natural rival for Ferrari and Lamborghini.

The Model Development Structure

GT cars

  • 6 cylinder 2 seat GT – A6 – 3500GT – Mistral
  • 8 Cylinder 2 seat GT – 5000GT – Ghibli – Khamsin
  • 6 cylinder 4 seat GT – Sebring – Ghibli 2 –
  • 8 cylinder 4 seat GT – Mexico – Indy – Kyalami – Shamal – 3200GT – coupe – Gran Tourismo

Mid engined cars

  • 6 cylinder mid engine – Merak
  • 8 cylinder mid engine – Bora
  • 12 cylinder – MC12

Other

  • 4 door – Quattroporte 1 – 2 – 3 – 4 – 5 – 6
  • Executive – Biturbo – Ghibli 3
  • SUV – Levante

It’s all a bit of a middle really that shows that successive owners couldn’t agree where Maserati should be positioned in the marketplace.

What Makes Maserati So Special?

  • Like Lamborghini, the four syllable Italian name that sounds so exciting and exotic.
  • The early grand tourers produced up to and including the Khamsin.
  • Their commitment to producing a four door luxury Italian sports saloon.

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